![]() One of the upcoming promised features is having the group discussions show up in the member’s LinkedIn feed, which will help foster meaningful engagement. Groups also provide excellent visibility for your business since every member who is a part of your group will have your logo visible in their profile. ![]() It gives you the opportunity to create a special interest group of like-minded individuals that is specific to your product, service and/or expertise. Benefits to Owning a LinkedIn GroupĪ LinkedIn group enables your business to have a discussion board related to your industry. ![]() So in anticipation of LinkedIn groups being resurrected, keep reading to learn about creating your own LinkedIn Group so your business can benefit from the increased brand visibility it brings. Maybe LinkedIn groups aren’t dead after all! I certainly was a fan of them and found a lot of value in the community of like-minded professionals found there. This announcement boasted new features with promises of more to come. These changes drastically reduced the engagement and activity that was once found in many thriving groups.Īs a result of these changes, many assumed the death of groups was imminent.īut LinkedIn issued a release in September 2018 stating they have rebuilt groups from the ground up. They were suddenly hard to find plus their API was altered preventing social scheduling apps like Hootsuite from connecting. You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space.Īnd for several years, another benefit to using this social media channel was the ability to create your own branded LinkedIn group that helped boost brand visibility.īut in 2017 LinkedIn made several changes to their layout and groups seemed to take a back seat. Are LinkedIn Groups Dead? Not According to LinkedIn.
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